Benefits of digital marketing for a startup

It is believed that to grow in this competitive world, one must evolve. This is particularly true for startups who are fighting for survival in this challenging business environment. This includes re-thinking and adopting newer marketing strategies to stay relevant.

Today, as the nation is becoming more and more digitally forward, businesses are using different modes of communication to reach their audience. PR agencies understand this aspect and therefore are the perfect partners to help guide businesses to make the right decision when it comes to sharing the relevant information with the right audience using the right platform.

Digital marketing has emerged as one of the stronger arms of public relations for startups. Let’s look at ways in which leveraging the enormous potential of technology and social media can benefit a startup.

1. Increase brand awareness: With the majority of the target audience on social media, it’s a great place to connect with the prospective customers and share information on the company and its offering.

2. Increase website traffic: Social media posts and ads are some of the best ways to get your customers on the website. Sharing relevant and engaging content in the form of blogs and infographics can help readers notice your business.

3. Generate leads: For a startup to grow, getting customers, and or business is the most crucial factor. Through positive brand messaging, expert content to establish credibility, the business is sure to get some inquiries.

4. Increase sales: As the number of people using social media continues to grow, it is becoming critical for businesses to establish their presence where their customer is. Using social media platforms to promote the products and services will help startups achieve their sales target faster.

Whether you are taking the services of an Integrated public relations firm or a specific digital marketing agency for startups, it is surely going to give your business that competitive boost.

Building a Start-up’s Identity

A start-up is a brainchild of a visionary who has a creative idea that the entrepreneur firmly believes in. Unless that idea is communicated effectively to clients, employees and vendors, it won’t reach its logical purpose. For most start-ups, however,this is a challenge.

What’s the benefit proposition

It’s a good time to be a start-up today, but with the number of start-ups today increasing every minute, you need to stand apart from the crowd. For that, above all, you need to communicate the right idea in the right manner. Most start-up founders, especially those working in tech, pay too much attention to the technical aspect of their product, working under the impression that people will be able to understand their product the same way they do. This approach needs to be corrected because for a layperson, the technology behind the idea is of no consequence—it’s the benefit that matters. And that benefit needs to be communicated in the simplest way.

Research, then communicate

The cut-throat competition in today’s scenario influences an entrepreneur to focus more on the originality of the product and to only look at his perspective, whereas, the ideal thing to do is to take the feedback of your most valuable asset, your customers. To get this feedback you to need to take your product out in the open and beready to face the good and the bad. This will help you learn in many ways. Also, for effectively communicating the message you need to be clear on what exactly you want to achieve from the communication. An in-depth knowledge about your competitor in the industry is equally important. Unless you know what is out there and how others are doing it you will not be able to serve your purpose best.

Here are some things to keep in mind when communicating about your product:

• Be clear on your messaging / aim
• Tell a story in the simplest manner
• Utilise the social media abundantly, it’s the easiest and direct mode of communication to the audience
• Focus on the positioning and branding of your product
• Be quick to respond and open to feedback
• If you are not confident, you may seek help of a medium or industry expert who can communicate your message for you.

Get these basics right, and you will be on the path to a successful venture.

Source: http://prstartups.blogspot.com/2018/07/building-start-ups-identity.html

Why Startups in India Need Effective Public Relations

When an organization invests in a well thought-out, articulated and sustained PR effort, the return on investment can be incredibly valuable. For a startup, it is even more important to ensure the right reputation is established and putting a new venture on the map pays off. A well-structured PR strategy doesn’t only help in increasing visibility for the brand, but also attracts the right talent, helps in raising employee and investor morale which in-turn facilitates the process of fund raising.

 

Changing perceptions

 

There are many testimonials in the recent past like the success of Iroko TV, that prove how effective communication can completely transform a new inexperienced organization; into one of the most trusted and spoken about companies. This transformation is a result of the change in perception that a startup PR agency in India can bring about for a particular company.

 

 

It is thus important that every startup in India dedicates resources towards creating an effective public relation strategy. It is necessary to consider PR as an integral part of the business while formulating a startup idea.

 

Startups being beginners are considered to be learners and not a reliable source of information. But with the help of PR one can position the spokesperson as an industry thought leader, thus adding credibility the company.

 

Effective messaging

 

Again, to quote the example of Iroko TV, the PR strategy resulted to massive coverage in every major media brand including CNN, WSJ, Bloomberg and a host of others. As a result of this, the Iroko TV spokesperson was approached for expert opinion by most media organizations on the industry. This led to the transformation of consumer perception towards Iroko TV, from being apprehensive of purchasing it to considering it as an expert in TV technology. Effective messaging and perception, that is PR, also has a direct effect on the company sales. Being a startup, decent sale is one of the most important outcomes for a successful business model.

 

Start early 

 

This brings back focus on the fact that at the early stage itself, it is important to put heads together and dwell deeper into understanding how one wants their company to be perceived and scale it with time. This cannot be done without the help of experienced professionals who have been in the industry for a long duration and have been major contributors to the success of brands that once were startups. With perception, startups also need to clearly define the resources and time that can be delegated towards developing an effective communication model.

 

Why Startups in India Need Effective Public Relations

When an organization invests in a well thought-out, articulated and sustained PR effort, the return on investment can be incredibly valuable. For a startup, it is even more important to ensure the right reputation is established and putting a new venture on the map pays off. A well-structured PR strategy does not only help in increasing visibility for the brand, but also attracts the right talent, helps in raising employee and investor morale which in-turn facilitates the process of fund raising.

Changing perceptions
There are many testimonials in the recent past like the success of Iroko TV, that prove how effective communication can completely transform a new inexperienced organization; into one of the most trusted and spoken about companies. This transformation is a result of the change in perception that a startup PR agency in India can bring about for a particular company.

It is thus important that every startup in India dedicates resources towards creating an effective public relation strategy. It is necessary to consider PR as an integral part of the business while formulating a startup idea.

Startups being beginners are considered to be learners and not a reliable source of information. But with the help of PR one can position the spokesperson as an industry thought leader, thus adding credibility the company.

Effective messaging
Again, to quote the example of Iroko TV, the PR strategy resulted to massive coverage in every major media brand including CNN, WSJ, Bloomberg and a host of others. As a result of this, the Iroko TV spokesperson was approached for expert opinion by most media organizations on the industry. This led to the transformation of consumer perception towards Iroko TV, from being apprehensive of purchasing it to considering it as an expert in TV technology. Effective messaging and perception, that is PR, also has a direct effect on the company sales. Being a startup, decent sale is one of the most important outcomes for a successful business model.

Start early
This brings back focus on the fact that at the early stage itself, it is important to put heads together and dwell deeper into understanding how one wants their company to be perceived and scale it with time. This cannot be done without the help of experienced professionals who have been in the industry for a long duration and have been major contributors to the success of brands that once were startups. With perception, startups also need to clearly define the resources and time that can be delegated towards developing an effective communication model.

Startup Idealization: 7 best Low Cost Business Ideas

Ready to live the dream and work for yourself? Worried about startup expenses? Here are seven best self-employed business ideas you can start for as low as $100!

Starting your own business is the dream for many. The ability to set your own hours, to determine the type of work you do and earn your income as you wish is a freedom many consider worth pursuing. And, if this sounds like something that interests you, now may be the perfect time to do so.

Becoming self-employed is goal for many want-to-be entrepreneurs, but knowing exactly what business to start and being able to afford the startup costs can be a barrier. Luckily, there are plenty of opportunities for those willing to learn and put a little elbow grease into their career path. If you’re looking for a little motivation or inspiration to get you started, below you’ll find 7 low cost business ideas you can start.

1. Sales Consultant: Companies like Avon and Tupperware conscripted the help of local sales representatives to get the word out to shoppers about their products. If you’re comfortable talking to people about a product, this business idea could be for you.

2. Home Chef: If you like cooking and baking, why don’t start your services from home? This is one of the easiest and a popular business to start with. People now look for homemade delicacies. If you have that magic in your hands, go out there and show your talent to the world out there.

3. Start a resume writing service: If you’re excellent at crafting amazing resumes that ultimately result in people getting the job, consider marketing those services. Most of your work will revolve around writing, editing, designing, and proofreading, so you will need few supplies outside of your computer and basic software to get started.

4. Calligrapher: If you have good penmanship, a business addressing envelopes—like wedding invitations—could be a nostalgic business startup idea. You’ll need samples, as well as business cards.

5. Tiffin Service- If you are a very good cook and love to serve tasty food then starting tiffin service is good idea. The idea is cost effective and if dealt with the right approach, you can expand it into a successful venture!

6. Personalized & Custom made Gift Store – Today we find that demand of personalized & custom made gift is increasing. You may think of starting your own gift store if you have a creative mind. How about designing helmets? Or handmade mobile covers?

7. Pet Care – The pet care market is not very explored in India. There can bechance of a growing demand for new Pet Care businesses. You can start small, then grow and expand your services as you attract new clients. Some of the pet care services you can offer include: feeding and walking, grooming, or visiting a client’s home and caring for their pet while they are on vacation.

As you embark on your new side business or “side hustle,” remember that you are only limited by your own imagination and skillset. Don’t be afraid to be creative—it is important to focus on branding for startup, and don’t let anyone tell you that you can’t succeed.

Think and Step-Up!