Why Startups in India Need Effective Public Relations

When an organization invests in a well thought-out, articulated and sustained PR effort, the return on investment can be incredibly valuable. For a startup, it is even more important to ensure the right reputation is established and putting a new venture on the map pays off. A well-structured PR strategy does not only help in increasing visibility for the brand, but also attracts the right talent, helps in raising employee and investor morale which in-turn facilitates the process of fund raising.

Changing perceptions
There are many testimonials in the recent past like the success of Iroko TV, that prove how effective communication can completely transform a new inexperienced organization; into one of the most trusted and spoken about companies. This transformation is a result of the change in perception that a startup PR agency in India can bring about for a particular company.

It is thus important that every startup in India dedicates resources towards creating an effective public relation strategy. It is necessary to consider PR as an integral part of the business while formulating a startup idea.

Startups being beginners are considered to be learners and not a reliable source of information. But with the help of PR one can position the spokesperson as an industry thought leader, thus adding credibility the company.

Effective messaging
Again, to quote the example of Iroko TV, the PR strategy resulted to massive coverage in every major media brand including CNN, WSJ, Bloomberg and a host of others. As a result of this, the Iroko TV spokesperson was approached for expert opinion by most media organizations on the industry. This led to the transformation of consumer perception towards Iroko TV, from being apprehensive of purchasing it to considering it as an expert in TV technology. Effective messaging and perception, that is PR, also has a direct effect on the company sales. Being a startup, decent sale is one of the most important outcomes for a successful business model.

Start early
This brings back focus on the fact that at the early stage itself, it is important to put heads together and dwell deeper into understanding how one wants their company to be perceived and scale it with time. This cannot be done without the help of experienced professionals who have been in the industry for a long duration and have been major contributors to the success of brands that once were startups. With perception, startups also need to clearly define the resources and time that can be delegated towards developing an effective communication model.

Startup Idealization: 7 best Low Cost Business Ideas

Ready to live the dream and work for yourself? Worried about startup expenses? Here are seven best self-employed business ideas you can start for as low as $100!

Starting your own business is the dream for many. The ability to set your own hours, to determine the type of work you do and earn your income as you wish is a freedom many consider worth pursuing. And, if this sounds like something that interests you, now may be the perfect time to do so.

Becoming self-employed is goal for many want-to-be entrepreneurs, but knowing exactly what business to start and being able to afford the startup costs can be a barrier. Luckily, there are plenty of opportunities for those willing to learn and put a little elbow grease into their career path. If you’re looking for a little motivation or inspiration to get you started, below you’ll find 7 low cost business ideas you can start.

1. Sales Consultant: Companies like Avon and Tupperware conscripted the help of local sales representatives to get the word out to shoppers about their products. If you’re comfortable talking to people about a product, this business idea could be for you.

2. Home Chef: If you like cooking and baking, why don’t start your services from home? This is one of the easiest and a popular business to start with. People now look for homemade delicacies. If you have that magic in your hands, go out there and show your talent to the world out there.

3. Start a resume writing service: If you’re excellent at crafting amazing resumes that ultimately result in people getting the job, consider marketing those services. Most of your work will revolve around writing, editing, designing, and proofreading, so you will need few supplies outside of your computer and basic software to get started.

4. Calligrapher: If you have good penmanship, a business addressing envelopes—like wedding invitations—could be a nostalgic business startup idea. You’ll need samples, as well as business cards.

5. Tiffin Service- If you are a very good cook and love to serve tasty food then starting tiffin service is good idea. The idea is cost effective and if dealt with the right approach, you can expand it into a successful venture!

6. Personalized & Custom made Gift Store – Today we find that demand of personalized & custom made gift is increasing. You may think of starting your own gift store if you have a creative mind. How about designing helmets? Or handmade mobile covers?

7. Pet Care – The pet care market is not very explored in India. There can bechance of a growing demand for new Pet Care businesses. You can start small, then grow and expand your services as you attract new clients. Some of the pet care services you can offer include: feeding and walking, grooming, or visiting a client’s home and caring for their pet while they are on vacation.

As you embark on your new side business or “side hustle,” remember that you are only limited by your own imagination and skillset. Don’t be afraid to be creative—it is important to focus on branding for startup, and don’t let anyone tell you that you can’t succeed.

Think and Step-Up!